The 2021 BIGSOUND Levi's Music Prize Winners Have Been Revealed

28 July 2021 | 2:36 pm | Staff Writer

Sharing in $90,000 in prize money.

The winners of this year's Levi's Music Prize have been revealed. 

The annual prize, which is presented in partnership with BIGSOUND, has this year gone out to ASHWARYA, Beddy Rays, Birdz, Jerome Farah, JK-47, and Sycco

Each winner takes out $15,000 in prize money as well a support package from The Indigo Project and Bolster.

"Winning the Levi’s Music Prize has always been a dream of mine," said Sycco of the award. 

"I remember seeing G Flip and Hatchie win over the last few years and manifesting in those moments! Hopefully we can tour overseas next year so the money will definitely assist with getting over there! This is so awesome, I cannot believe it!"

"We believe that music is a force for good. But belief without real backing isn’t enough to help aspiring musicians fulfil their ambitions, and our dream and desire is that this contribution can help these incredibly talented artists do just that," said Levi’s Head of Marketing for Australia & New Zealand, Trent Bos.

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"Our musicians and the music industry at large continue to be one of the hardest hit sectors, having to prove their resilience time and time again in the face of cancellations and tougher restrictions than other industries," said QMusic CEO Kris Stewart.

"The prize will go a long way to supporting these talented BIGSOUND artists to not only survive but thrive through COVID and beyond."

"The past 18 months have been a particularly trying time for new artists to break through given the uncertain nature of touring throughout the pandemic," added prize judge and Select Music senior booking agent Casey O’Shaughnessy

"I’m a genuine fan of each of the winners and I look forward to watching them flourish over the years."