Jamie xx Soundtracks Chanel Campaign With New Single ‘IT’S SO GOOD’

10 January 2024 | 2:24 pm | Ellie Robinson

It comes as The xx member’s first new music in over a year.

Jamie xx

Jamie xx (Credit: Laura Coulson)

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Jamie xx has delivered his first new tune in over a year – a tropical club banger called IT’S SO GOOD – which comes as the soundtrack to Chanel’s new Coco Crush campaign.

Described in a press release as “a subtly euphoric anthem that builds over four and a half minutes of stop-start tension and release”, IT’S SO GOOD follows on from the release of Jamie’s two 2022 singles, LET’S DO IT AGAIN and KILL DEM.

Have a listen to the track itself below, then see a visualiser for the Coco Crush campaign starring Blackpink icon Jennie.

Jamie is currently hard at work on his second solo album, the follow-up to his 2015 effort In Colour. Last January – while he was in Australia to perform at a string of summer festivals – he confirmed the as-yet-untitled album was nearing completion. “I’m in ‘finishing mixing’ mode,” he said in a triple j interview, “and I can’t take any longer.”

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He went on to note that the songs on the album “have been years in the making”, adding: “I realise that I am just slow and that’s okay. I’ve actually really been enjoying the process of it.”

Nevertheless, Jamie’s next solo album should feature a handful of choice collaborators, including one iconic Australian outfit many of his fans will be stoked about. In the same interview, he dropped the bombshell: “I worked a bit with The Avalanches before the pandemic for their last album and then we sort of carried on.”

Meanwhile, Jamie’s band, The xx, are also gearing up for a new album. Right at the end of 2023, frontwoman Romy Croft shared the news that the band are currently slaving away on their fourth album together. Incidentally, that mic-drop also came during an Australian tour – there must be something in the water here that just makes artists more talkative than usual...