Field Day Marketing Gets Spicy
Field Day shared a cheeky marketing video in which its team put up a billboard that reads, “AT LEAST DJs DON’T CANCEL. FIELD DAY—100% DANCE—2025.”
Field Day music festival (Credit: Cole Bennetts)
Field Day organisers are preparing to unleash the line-up for its 2025 event, encouraging punters to sign up for updates and teasing a “100% dance” line-up.
The teasing began on 29 August, with organisers advising potential attendees to “stay tuned.” Since then, each video posted on Field Day’s Instagram account has hinted at the “100% electronic” bill, stating that there will be no hip-hop, pop, or indie music at next year’s festival.
However, there have been perceived spicy swipes at other festivals. In recent videos, Field Day has—without naming names—mentioned festivals where rap acts pulled out of the events at the last minute.
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Yesterday, Field Day shared its cheekiest marketing video yet, showcasing its team putting up a billboard that reads, “AT LEAST DJs DON’T CANCEL. FIELD DAY—100% DANCE—2025.”
This year, Listen Out lost artists just days before the festival, with Tyla pulling out two days before the event began. Her departure followed Flo Milli dropping off the line-up earlier on and came ahead of Lil Tjay departing, replaced by Sampa The Great and YNG Martyr.
Promiseland also lost acts from its line-up this year, including headliners Miguel (replaced by Masego) and Asake, as well as Fiji and Shallipoppi—all days before the festival was due to begin. A week before the festival started, organisers revealed that Jocewavy, Skillibeng, Seyi Vibez, and Youngn Lipz had cancelled their performances for this year’s event.
Field Day will return to Sydney’s The Domain on New Year’s Day—sign up here for updates. The 2024 event was headlined by RÜFÜS DU SOL and featured Central Cee, Romy, Sub Focus, Genesis Owusu, G Flip, Ross From Friends, Destroy Lonely, LUUDE, and many more.
In a review of Field Day 2023, The Music’s David James Young wrote, “Dom Dolla and Diplo are big-budget DJs that could headline festivals like this in their sleep. Each brings out the CO2 and the flames, each gives their own little twists on songs that everybody knows and loves, and each cleverly navigates BPM changes and shows off some impressive accompanying visuals.”
The review continued, “By this juncture, the masses just need something fun to dance to – and both guys deliver in that regard. Nothing more, nothing less. Happy New Year, folks.”
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