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album sparked a craze among her fans (and others) for country clobber across fashion, TikTok , and second-hand platforms, while Gracie Abrams was genuinely startled that fans were starting

special guest for OneRepublic . The Symphony singer shared the news on her TikTok this week, where she said, “I’m so sorry I had to cancel opening for OneRepublic Down

that in a world where consumers were finding new music across places like YouTube, TikTok, Netflix and Spotify, radio’s “difficulty in finding Australian hits” was a symptom

addition to breaking a record on Instagram, the song has gone viral across TikTok, YouTube, and X, as well as Reddit. Described as a “bully beatdown,” the single

around 1.3 million according to Creative Australia . Of under-13s, 68% use YouTube. TikTok is second with 31%. Snapchat is in third at 19%. Over in the 13-15 group ... With YouTube they are 325,000 of over 25 million Aussie users.  At TikTok they constitute 200,000 of the 10 million users that spend at least 1.5 hours

curation – promo increasingly laissez-faire as acts rely on platforms like TikTok for virality. Muhayimana, too, questions the contentification of music.  "I think now, with the TikTok thing ... they necessarily wanna see an artist they love begging for attention or for hype... TikTok has just removed such a rebellious and free and kind of rogue attitude which

just don't get that from a Taylor Swift or a three-minute TikTok thing.” Bliss N Eso’s The Moon (The Dark Side) is out now via Flight Deck/Mushroom

credits for helping push his profile out into the world, namechecking the likes of TikTok and his brush with virality. "Having a couple viral videos is probably the most significant ... goes viral." While the numbers are certainly ridiculous when it comes to TikTok, the numbers are equally astronomical over on Spotify. Just over a month on from its release, Love

industry seems to be struggling. “When the only other alternative is 'go viral on TikTok', I think our case studies, processes, and strategy give artists a certain degree of confidence