Live Review: JJ 'All White Everything' (Official Video)
Sweadish duo JJ have released a very artistic video for their track 'All White Everything'
There are barely any artists who are willing to go the extra mile when creating music videos. Swedish production duo JJ have gone the extra mile, and then even further than that for the video for their single 'All White Everything'.
The single is featured on the bands new full-length album 'V' which will be released later on this year and it definitely has the potential to be one of those tracks you'll love to relax to.
The track itself is probably one of the most interesting pieces of must we've heard in quite a while. With soft vocals hovering over bright synths that beam across their smaller samples, the entire track just gets you feeling warm and light. The chorus features a lot of percussion however it's still extremely light slipping in with the overall atmosphere with extreme ease.
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The video is slightly more complex than the track itself. With a very artistic approach to it's imagery, 'All White Everything' is set in a building where everything is literally all white. There is a slightly eerie aura about the set as it has the washed out, lifeless look of the more inviting mental asylums you see in films. You can feel more of the asylum elements come into play by just looking at the characters.
The first person you see in the video is a contortionist in the hallway and just like her surroundings, the contortionist is in all white. We are then introduced to the protagonist, a young girl all in white, drawing at a table in her room. She giggles as carers at the asylum try to take away her writing utensils and soon you see that even the carers in the building are fractured.
The video and music all work together astronomically well and JJ really know how to make us think. V is to be released on August 19 through Sincerely Yours.
Words by Lauren Payne
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