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Sydney's Plan To Boost Music & Arts Scene With Young Audiences

Introducing the "theatre passport" scheme.

In a bid to boost Sydney's music and arts scene for younger audiences, The City Of Sydney has announced plans for an initiative that would allow high school students to attend music, dance and theatre shows for as little as $10.

Coined as the "theatre passport" scheme, The City Of Sydney is calling on ideas to give students access to unsold seats at venues around Sydney to help give them their first state of the city's culture.

Lord Mayor Clover Moore says the initiative would boost cultural participation and engage young audiences, while keeping ticket costs down. 

"We’re committed to giving Sydneysiders of all ages more opportunities to get involved in our cultural life," Moore said.

"The idea is to open up a new way for young people from all walks of life to get involved in Sydney’s fantastic performance scene.

"We’re encouraging creative groups to submit their innovative ideas to bring this scheme to life and help create a new generation of theatre lovers."

The scheme, first proposed in The City's Creative City Cultural policy in 2014, is based on a similar initiative run by the Adelaide Festival Centre during the '70s and '90s.

Proposals for the scheme must be submitted by 17 May and applicants will be shortlisted on their ability to develop the idea, keep tickets affordable, manage relationships with organisations and venues and market it effectively for young people. 

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It is hoped that the initiative will be ready to market in 2017. 

Click here for more details on how to apply.