“You can just be you and be accepted in'Doggyland', and what’s what these characters represent — diversity, so kids can learn to love each other from the beginning because hate is what’s taught. Love is what’s in their heart.”
Snoop Dogg has launched an animated TV show aimed at children. Doggyland was created in collaboration with Hip Hop Harry originator Claude Brooks and fellow musician October London and stars Snoop Dogg.
Available via YouTube and YouTube kids, Doggyland puts hip-hop and RnB spins on classic childhood songs Heads, Shoulders Knees and Toes, and Wheels On The Bus and serves up some wholesome original tunes with titles like Sharing Is Caring and Everyone Is Different.
Doggyland is intended as a social education series. The program’s official synopsis reads “The show is centred on a group of puppies led by an adult mentor named Bow Wizzle. Every dog is different in colour and shape to help promote diversity and inclusion.”
Speaking on a Doggyland preview he posted on Twitter, Snoop Dogg who voices Bow Wizzle in the series, shares his vision for the series and his enthusiasm for being involved.
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"Doggyland to me would be an animated cartoon series designed for kids, I say, preschoolers, toddlers … and eventually kids of all ages because it’s so influential, it’s so educational and it’s so fundamentally smart the way we put it together with song, dance and education.” “You can just be you and be accepted in Doggyland, and what’s what these characters represent — diversity, so kids can learn to love each other from the beginning because hate is what’s taught. Love is what’s in their heart.”
Doggyland is the-50-year-old rap legend's second launch of a children's product in the last few weeks, following the reveal of his cereal Snoop Loopz.
Snoop Loopz sees Snoop Dogg join a crew of rappers with their own signature cereals, including Travis Scott and Lil Yachty who both dropped collaborative flavours with Reese's Puffs, but Snoop Loopz differs in some notable ways. The most notable of those is that according to the official website Snoop Dogg actually owns the company manufacturing the product. This provides the rapper with the freedom to decide what to do with the profits and he appears to be using that freedom to raise money for charities including Door of Hope.
The rapper also made news recently after Eminem shared a photo of himself, Dr. Dre and Snoop Dogg in the studio together. Prompting speculation the trio might drop their first full-collaborative work since Dr.Dre's 1999 record 2001.