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Snoop Dog Launches Signature Cereal 'Snoop Loopz'

16 August 2022 | 10:03 am | Brenton Harris

"The best tasting cereal in the game Snoop Loopz"

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Snoop Dogg has launched his own signature breakfast cereal. The Californian rapper has dubbed the cereal Snoop Loopz.

The arrival of Snoop Loopz was announced by rapper and business mogul, Master P via a video on Instagram, which you can see below.


The caption on the post promises "the best tasting cereal in the game Snoop Loopz" 

Snoop Loopz sees Snoop Dogg join a crew of rappers with their own signature cereals, including Travis Scott and Lil Yachty who both dropped collaborative flavours with Reese's Puffs, but Snoop Loopz differs in some notable ways. The most notable of those is that according to the official website Snoop Dogg actually owns the company manufacturing the product. This provides the rapper with the freedom to decide what to do with the profits and he appears to be using that freedom to raise money for charities including Door of Hope.  

A statement on the website reads "EVERY TIME YOU MAKE A PURCHASE OF BROADUS FOODS PRODUCTS YOU ARE MAKING A DIFFERENCE. WE ARE PROUD TO SUPPORT CHARITIES SUCH AS “DOOR OF HOPE”.

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“The heartbreak of homelessness can’t be solved by providing a bed for the night, a hot meal and a shower, or financial assistance alone. We address the root causes of homelessness with our holistic approach, while simultaneously keeping families together. We listen to our families, give them a voice, advocate for them, and empower our families with the tools they need to succeed.”

As for the cereal itself, Snoop Loopz appears to be a healthier, gluten-free, wholegrain variation of Kellogg's staple Fruit Loops. The launch of Snoop Loopz and Broadus brands, bring Snoop Dogg further into the food and beverage world and follows the launch of his wine 19 Crimes. He also owns the weed products company Leafs By Snoop.

The apparent tandem with Master P, who has interests in lines of energy drinks, ramen noodles, cereal, pancakes and snacks sees the man who signed Snoop Dogg, working with his most famous signing in new and innovative way.

Snoop Dogg recently made headlines after sitting down with internet superstar Logan Paul for an episode of his podcast Impaulisve, for a new, tell-all interview.

During the 55-minute episode, Snoop said that he once rejected $2 Million USD to DJ at a party for Michael Jordan.

"One of the craziest deals I turned down was $2 million to DJ for a Michael Jordan event, and I turned it down. And I've never met Michael Jordan, and I wanna meet him," he said.

"'Cause I was doing some other shit, I had shit to do and I had way more customers before I get to you.

"Nah, but I never met Michael Jordan, and I wanna meet him, and I wanna meet him on a different - I don't wanna meet him on no DJing. I wanna meet him as a fan, as a boss."