Rove & Sam Frost Bomb In Radio Ratings Again As Kyle & Jackie O Dominate

8 March 2016 | 11:17 am | Staff Writer

Things aren't looking good

In just a few short months speculation has been rife that Southern Cross Austereo's 2DayFM breakfast show will be undergoing changes yet again as their new combo of Rove McManus and Sam Frost has failed to bring in listeners. While management have dismissed the rumours, including talk that they have planned to bring back Kyle & Jackie O, many more questions will undoubtedly be asked as the station's breakfast program has again fallen flat in the first radio ratings of 2016.

See the metro ratings figures below. Click on image for larger version.


After only taking on the coveted breakfast role in October last year, it was only fair to give Rove & Sam a chance. However they have picked up right where they left off in 2015, with the first survey showing a share of 3.0, the exact figure they finished with last year. 

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The ratings leave 2DayFM at the last ranked FM station, while in comparison, the KIISFM heavyweight duo of Kyle & Jackie O have dominated competition with a share of 12.5, up a whopping 2.4 from the last survey of 2015.

KIIS also smashed the ratings in the drive slot as Hughesy & Kate brought in a share of 11.6, up 2.3 from the previous outing, while Sydney's triple j team of Veronica & Lewis made a massive leap, getting a 3.2 bump to claim a share of 10.6, beating out usual favourites, Kate, Tim & Marty on Nova 96.9, who brought in a share of 9.1.


The results were just encouraging for triple j in Melbourne who experienced increases in all categories, with a 1.5 bump-up in the weekday share to claim a rating of 6.7.

The biggest increase came yet again the drive slot with an increase of 3.1 to take out a rating of 8.9.

Home town favourites Hamish & Andy again won out the drive battle on FoxFM with a share of 10.5, even though they took a hefty decrease of 2.3 from the last outing. 

Triple M's The Hot Breakfast reclaimed the FM breakfast slot in Melbourne with a share of 8.5, beating out FoxFM's Fifi & Dave who took a disappointing drop of 2.5 to take a share of 6.7.


Triple M have been the biggest winners in Brisbane's first survey of 2016, enjoying a 3.0 increase in the Mon-Fri share to take a rating of 11.8.

Marto & Ed Kavalee's breakfast show enjoyed a massive increase of 3.4 last year to take in an 11.2 share, while the morning and afternoon slots enjoyed a share of 11.2 (3.4 increase) and 14.1 (4.0 increase) respectively. 

It was more good news for triple j yet again with increases across the board, bar the morning slot, with the biggest increase coming on the weekend, with a share increase of 2.2.


In a complete turn-around for Adelaide's triple j, the youth broadcaster turned it all around after a disappointing end to 2015, with the most significant increase coming in the drive slot yet again, which took out a rating of 9.1 — up an impressive 2.5 from last year. 

The afternoon and evening slots also enjoyed a 2.2 and 2.5 share increase, respectively.

Nova 91.9's Kate, Tim & Marty retained the drive slot and distanced the gap between competition, taking in a share of 14.2 (up 0.9 from last year), while Hamish & Andy, on Hit107, came in at second with a share of 11.1.


The radio ratings for Perth spoiled triple j's party in the first 2016 survey, which suffered decreases in every category, excluding the evening slot which experienced a 1.7 increase from last year to take in a share of 8.9.

The weekend slot took the biggest hit, sliding down to a share of 7.8 (down 3.1) while the breakfast slot fell to 9.1 (down 2.2).

Mix 94.5 drive show, Lisa & Pete, were the surprise winners, taking in a huge share of 15.9 (up 1.8) to barely dethrone the previously #1 Kate, Tim & Marty on Nova 93.7 who took in a share of 15.8.