Infamous explicit streaming site Pornhub has announced that it will be expanding its reach into the music industry by launching Pornhub Records, it has been reported.
After conscripting octopi-haired rap icon Coolio to write and release a promotional track for the pornographic juggernaut earlier this year (contrary to early assertions, it was not a deal for him to release music through the site), it would seem the site is making a considered play for a slice of the music market.
"We've always seen a strong music presence from the beginning of Pornhub," the company's head of PR and marketing, Matt Blake, told Billboard. "Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them."
The announcement of the new label comes in tandem with the opening of Pornhub's Song Search competition, the winner of which stands to gain $5,000 in funding for a music video to be featured on the site, with a minimum guarantee of 500,000 views. Vice-president Cory Price explained the contest further: "We're looking for acts that aren't necessarily porn-focused. We're an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.
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"Producers, music technicians, everyone in the business you could imagine," he continued. "There's erotic folk, rap, country — everybody has come to us."
The successful entrant will join a growing list of artists to have released creative work via the site — Coolio aside, electronic whiz FaltyDL dropped his clip for recent single Some Jazz Shit via Pornhub, while renowned avant-garde/noise rock mainstays Xiu Xiu unveiled the clip for Black Dick (oh, stop it) back in February, well before Coolio's "deal" was publicised.
Aaaaaaand let the "12-inch release" jokes begin.
