Justin Bieber Claims Store's Merchandise Collection Was Unapproved

Justin Bieber is one of the most popular singers on the planet, so it's not surprising that a clothing giant like H&M sells merchandise in honour of the artist. What is alarming, however, is hearing that the items of clothing could be sold without the necessary approval.

The Love Yourself singer took to his Instagram Stories to express his discontent with H&M for selling merchandise with his face on it, writing: "I didn’t approve any of the merch collection that they put up at H&M all without my permission or approval." In another story, he added, "SMH I wouldn’t buy it if I were you. The H&M merch they made of me is trash, and I didn’t approve it. Don’t buy it".

A H&M representative commented to CNN, "As with all other licensed products and partnerships, H&M followed proper approval procedures."

The H&M Justin Bieber merchandise collection includes a dress with a black-and-white image of the singer's face on it; a bright pink hoodie with the words "I miss you more than life" from his song Ghost are emblazoned on another piece.

Justin Bieber/Instagram

Justin Bieber recently postponed some of his JUSTICE WORLD TOUR dates, including the scheduled run of Australia and New Zealand, which would've taken place last month.  

The postponement was the latest in a string of battles for the Bieber tour, originally slated to begin in 2020 before being postponed due to the COVID-19 pandemic. 

The international megastar did manage to get the tour underway in February this year, making stops in ten countries across three continents before having three unplanned breaks, the first of which was caused by the worsening of his Ramsay Hunt disorder in June, the second break was taken to focus further his health in September, and the third break was announced on September 15 due to ongoing health issues. 

With all of this in mind, the announcement of the postponement of the remaining dates until 2023 is hardly unexpected. Promoters have confirmed that all tickets will remain valid for the as-yet-unknown new dates.  

Despite the consistent struggles with his health, Bieber has had a world-beating year, smashing out global hits, including ARIA platinum smashes Anyone, Hold On, Peaches and Ghost, as well as his collaboration with Aussie hitmaker The Kid LAROI on Stay.