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Dua Lipa Files Lawsuit Samsung, Alleging Unauthorised Use Of Her Image

Tyler Jenke

Dua Lipa is seeking USD$15 million from Samsung, claiming the company used an image of her face on packaging for their televisions without permission.

Dua Lipa
Dua Lipa(Credit: Tyrone Lebon)
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English pop musician Dua Lipa has filed a lawsuit against South Korean manufacturers Samsung, claiming the tech giant used her image without proper authorisation.

As the BBC reports, the lawsuit – which was filed in the US district court in California on Friday, May 8th – centres around packaging used by Samsung for their televisions. Alongside information about the model itself, the packaging includes an image of the television with Lipa’s face included therein.

The lawsuit notes that Lipa is “highly selective in her commercial partnerships,” but has worked with the likes of Puma, Yves Saint Laurent, Apple, Porsche, and more in recent years, resulting in a strong history of brand association. It adds that any use of her image for “a significant portion of the televisions sold by Samsung in the United States in 2025” is completely “unauthorised”.

“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the lawsuit states. “Ms. Lipa did not allow and would not have allowed this use.”

The image in question features Lipa backstage at the Austin City Limits festival in 2024, with the lawsuit noting that Lipa also owns copyright to the image.

Most notably, the lawsuit also points to the fact that Lipa’s face apparently led to an increase in sales.

Specifically, one social media post shared in August 2025 specifically saw a user state “I wasn’t even planning on buying a tv but I saw the box so I decided to get it,” while another noted that “if you need anything selling just put a picture of Dua Lipa on it.”

“Repeated demands” for Samsung to cease and desist from selling products with Lipa’s face have reportedly been met with refusal from the company, with the lawsuit labelling their response “dismissive and callous.”

Samsung are yet to make any public statement in regards to the situation, while Lipa is seeking “no less than [USD]$15 million” in damages relating to “copyright infringement, trademark infringement and misappropriation of Plaintiff’s likeness and image.