Conrad Sewell Announced As Voice For New Global Coca-Cola Campaign

20 January 2016 | 11:47 am | Staff Writer

He's about to take his career to a whole new level.

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If 2015 was a big year for Conrad Sewell, then 2016 is about to get even bigger with news that the Brisbane singer is to be the new voice for the latest global Coca-Cola campaign. 

It was revealed at an event in Paris last night that the Brisbane songwriter's voice will feature in the song Taste The Feeling for the leading television advertisement in select markets.

The idea of the new campaign is to "use universal storytelling and everyday moments to connect with consumers around the world."

Sewell said of the announcement, "When Coke came to me with 'Taste The Feeling', I instantly felt it was more than just a jingle, and that's what was really attractive about the partnership."

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"It was an opportunity to create something people would really fall in love with, something that would evoke some of their best memories. I feel like we've created a song that has a signature and will stick around and become a classic."

Furthermore, Swedish DJ Avicii has already produced a remixed version of Sewell's campaign song, which will be used as the soundtrack for an interactive digital experience on the Coca-Cola website.  

The huge news comes just two months after the 27-year-old picked up the ARIA Award for Song Of The Year for his popular track Start Again.

Meanwhile, Sewell's younger sister Grace is also going from strength-to-strength in her own music career, last night featuring on The Late Show With Stephen Colbert to perform her chart-topping cover of the 1963 classic, You Don't Own Me.

Her debut EP Memo was released last May and her first studio album is set for release in spring this year.

The Sewell's achieved a rare feat in Australian music history last year, by becoming one of few Aussie siblings to score a #1 song on the ARIA chart.