Big news for Australia's music community.
Australia's leading youth media company The Music has today announced a brand new partnership with leading independent ticketing organisation Oztix which will see them team up to produce content, advertising and EDM's together in 2016.
One of the biggest points from the agreement will see The Music provide content, including news, interviews and reviews, as well as a jointly produced newsletter on a weekly basis to the Oztix online platforms.
The Music Marketing Director Leigh Treweek said of the new partnership, "Oztix as a brand is similar to The Music fiercely independent and huge supporters of the Australian music scene. This agreement will further provide opportunities for brands and advertisers to tap into the music loving public."
"Oztix and The Music have always held the same ethos and passion for live music and through this partnership we can further promote our incredible live music scene."
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Meanwhile The Music's Craig Treweek said, "The Music’s aim is to continually increase its audience and providing content to the Oztix site achieves this goal. It was logical for us then to also represent Oztix to advertisers.”
Similarly, Oztix Co-founder Brian Chladil believes the partnership will be hugely beneficial for both parties.
"As Oztix has grown in traffic we knew we needed to be more than an e-commerce site," Chladil said.
"The partnership with The Music will enhance our users’ experience and directly benefit venues and events ticketing with Oztix."
The partnership also means that for the first time brands will have access to the Oztix customer base, which Oztix Commercial Director Seth Clancy says will help them increase their reach to specific demographics.
"Oztix has incredible insights into the ticket buying public and working with The Music we will be able to offer increased reach into the all important 17-35 demographic," Clancy said.