The JezabelsThe Jezabels are on a roll with creating dark, fascinating video clips for their new album Synthia, and we're loving it. Following Pleasure Drive, the synth pop act have dropped another unique, film noir-inspired clip, this time for My Love Is My Disease, featuring a nail-biting chase through Tokyo.
The only catch… our protagonist is being chased by men running incredibly fast on all fours, like dogs.
If the concept seems jarring to you, that's because it is — it depicts mental illness and how debilitating it can be. Frontwoman Hayley Mary says of the track, "It's about de-stigmatising illness I think, particularly mental illness, but physical too. I guess it can be such a burden for people when they feel alone in it.
"Maybe the hyperbolic tone of the song is a little bit of an attempt to be a bit self satirical and bring a lightness to the topic of illness, because sometimes owning your ailments, and laughing a little at yourself and the incredible tragicomedy of life helps you get through it I suppose."
The leader of the "pack" in the clip is actually Guinness World Record holder, Kenichi Ito, the world's fastest man to run on four limbs. The clip's director Jonathan Lim, says, "When I got the brief from the band, they sent the track, and a clip from Run Lola Run. The Run Lola Run clip fit with the song really well, My Love Is My Disease has a driving progressive sound to it.
"I started to think about how to put running in a different context, and for some reason started looking at videos of humans running like dogs. That's when I stumbled across Kenichi. There were a bunch of news articles about him. He is quite famous in Japan, and a really nice guy. Is anyone has the need for a Japanese man, running like a monkey. I'd recommend him."
Check out the clip for My Love Is My Disease below.
