Sydney Outfit 90ivy Ink Management Deal With Good Intent

NSW indie rockers 90ivy (formerly The Flowers) have inked a management deal with Good Intent.

The signing sees the Sydney band join the likes of Bootleg Rascal, Close Counters, Down For Tomorrow and FANGZ on the artist services agency’s roster ahead of their new single, Now Or Later, this Friday.

“To be honest, it was a tough decision!” 90ivy said. “We really took our time deciding which agency we would be fortunate enough to move forward with.

“In the end, we were moved by Rob and Nick’s passion, integrity and commitment in their pursuit of working with us. These guys are hungry, ambitious and we’re confident they’re going to kick some serious goals.”

The signing news arrives alongside the announcement that Good Intent has launched a new initiative called Greater Good.

The program is “designed to provide a launchpad for exceptional emerging artists, by utilising Good Intent’s Artist Services’ pro-bono and a cash grant of $2,000 AUD to help further develop their career”.

“I’ve had an idea to do something like this for years, and now at Good Intent/Good Loco, it feels like we’re in a solid place to give back more to our community,” Artist and Label Services Manager Rick Bridgman said.

“Collectively, the team and I have learned from some of the country’s best people in the music business, worked with a heap of incredible artists and now it’s our time to pay that forward and help bring through the next-gen of artists.”

For more details on Greater Good, head to the Good Intent website.