Welcome to the future
In what can only be described as innovation at its finest, The Music are teaming up with music and content identification service Shazam for an exclusive giveaway.
As Shazam's visual recognition software has been applied to the cover of The Music Melbourne this week, readers can put themselves in the running to win tickets to Brisbane outfit Violent Soho's upcoming WACO national tour and meet the band, simply by scanning the front cover of this week's latest The Music print magazine using the Shazam app.
National Print Editor, Mark Neilsen said of the news, "It's another great leap forward for the magazine, adding another level to the printed experience.
"Over the coming weeks we are hoping to utilise the technology to provide exclusive content to our readers, which will be accessible with the press of a button through the Shazam app."
Don't miss a beat with our FREE daily newsletter
The same opportunity will be available for Sydney fans as of next week.
Shazam's worldwide success as a music recognition and content discovery app makes this collaboration with The Music a fantastic opportunity to increase our magazine's reach.
Street Press Australia Managing Director Craig Treweek said, "Everyone has the Shazam app and the addition of visual recognition, alongside the traditional music recognition service used creatively, will add a whole new dimension to our magazine offering both for our readers and advertisers."
Meanwhile, Shazam APAC Vice President, Steve Sos welcomed the new partnership with The Music.
"We are excited to be partnering with one of Australia’s leading music publications to bring a new level of interactivity and engagement to the printed product," Sos said.
"Whilst we continue to stretch our brand into new and exciting areas, music remains core to our DNA. With that in mind the opportunity to partner with The Music to help deliver exclusive content to true music fans was a very natural alignment.”
All you have to do to enter is run out and pick up the latest edition of The Music magazine right now. What are you waiting for?