The Jungle Giants Announce Partnership With Smirnoff For New Local Music Campaign
"We’re really pumped to have the chance to give local talent a boost as we get back on our feet."
Aus indie rockers The Jungle Giants have unveiled a brand new campaign to help highlight local musicians from around the country who have been hit hard by the pandemic and subsequent lockdowns.
Working in partnership with Smirnoff Australia, the band announced Ads For Artists - which will see the company donate over one million dollars worth of their advertising space to showcase Australian musos and their work.
“Smirnoff is so synonymous with music and the memories we create sharing great afternoons with friends, and summer festivals listening to the best Australian artists," Smirnoff Seltzer Marketing Manager Maddy Stockwell explained of the project.
"That’s why we decided to use our Smirnoff Seltzer Mixed Berries advertising spend to do some good and support our mates in the music industry.”
Jungle Giants' frontperson Sam Hale was equally excited for the venture, saying, "Australia has one of the most vibrant and connected music scenes in the world. After being apart for so long, there’s never been a better time to let our music bring us back together."
He continued, "first to close and last to open, our industry has been one of the hardest hit by recent events, and it's been felt hardest by our mates in the emerging music scene. These artists rely on gigging to develop their sound, grow their fan base and earn an income.
"That’s why we’re really pumped to have the chance to give local talent a boost as we get back on our feet. Australia needs its artists more than ever. It’s time to get the show back on track baby.”
Artists looking to be involved in the campaign can send a message to the Smirnoff Australia Facebook or Instagram pages, with a link to their music via Spotify, Soundcloud or YouTube. Winners will be announced online with the campaign closing by 12 December 2021.
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