Australian Ed Sheeran Pop-up Stores Announced

With Ed Sheeran’s new album, - (Subtract), hitting streaming services and record stores this Friday, 2 May, Australian fans will have the opportunity to share the final album in his Mathematics series by attending three exclusive pop-up stores this weekend.

At 10 am this Saturday, 6 May, fans in Sydney can head to the Warner Music Office at 60 Union Street, Pyrmont, while Melbourne’s pop-up store will be hosted at the same time at the Oshi Gallery (386 Smith Street, Collingwood).

The Brisbane pop-up store will be hosted on Sunday, 7 May, at Newstead Studios, 22 Ross Street in Newstead, also at 10 am. Fans can immerse themselves in interactive fan experiences, get their hands on exclusive merchandise, and more.

The pop-up stores will be open until 4 pm, are friendly for all ages, and it’s free to attend. RSVP here for more details about the pop-up store in your city.

Subtract is described as Ed Sheeran's most personal album to date.

“I had been working on Subtract for a decade, trying to sculpt the perfect acoustic album, writing and recording hundreds of songs with a clear vision of what I thought it should be. Then at the start of 2022, a series of events changed my life, my mental health, and ultimately the way I viewed music and art,” Sheeran revealed in a statement.

He added, “Writing songs is my therapy. It helps me make sense of my feelings. I wrote without thought of what the songs would be; I just wrote whatever tumbled out. And in just over a week, I replaced a decade’s worth of work with my deepest darkest thoughts.

“Within the space of a month, my pregnant wife got told she had a tumour, with no route to treatment until after the birth. My best friend Jamal, a brother to me, died suddenly, and I found myself standing in court defending my integrity and career as a songwriter. I was spiralling through fear, depression and anxiety.

“I felt like I was drowning, head below the surface, looking up but not being able to break through for air.

“As an artist, I didn’t feel like I could credibly put a body of work into the world that didn’t accurately represent where I am and how I need to express myself at this point in my life. This album is purely that. It’s opening the trapdoor into my soul. For the first time, I’m not trying to craft an album people will like; I’m merely putting something out that’s honest and true to where I am in my adult life.” 

Sheeran concluded, “This is last February’s diary entry and my way of making sense of it. This is Subtract.”

You can pre-order the record here.