2025 ARIA Awards Receive Record-Breaking Levels Of Engagement

This year’s ARIA Awards were a raging success. Not only did artists including Ninajirachi, Amyl And The Sniffers, BOY SODA, Barkaa, and others receive their flowers – and You Am I were inducted into the ARIA Hall of Fame – but the awards received a record-breaking level of engagement from fans.

Nearly 700,000 votes were cast across Spotify – this year’s ARIA Awards partner – and the ARIA website, making for one of the strongest votes in the Awards’ history.

Fans voted across four publicly voted categories: Song of the Year, Best Australian Live Act, Best Video, and Most Popular International Artist. Those categories received 696,836 total votes, including 614,490 via Spotify and 82,316 via ARIA’s website. This year’s number of votes exceeded last year’s by over 200%.

Breaking down the numbers further, the categories featuring all-Australian artists drew significant fan support. 201,224 votes were cast for Song of the Year, followed by 115,419 for Best Australian Live Act, and 79,668 for Best Video. 

In addition to fan votes, the ARIA Awards saw massive social media engagement. Nearly 850,000 interactions were across ARIA’s Instagram, TikTok, X, YouTube, LinkedIn and Facebook accounts, 3.1 million views on ARIA’s TikTok during the Awards week, 114 million from Spotify’s campaign spotlighting nominees, and millions of fans enjoyed Spotify’s ARIA Awards Hub.

This year’s Awards also received the largest-ever industry votes (14,998 total), which has continuously grown by 500% since 2013.

In a statement, ARIA CEO Annabelle Herd described the Awards’ partnership with Spotify as a “game-changer,” discussing the reach on social media and high engagement.

“This year’s Awards have shown just how powerfully Australians can rally around our artists when we deliver the right platform to celebrate their stories and profile their success,” Herd said.

“The stats across ARIA’s own socials are a tiny portion of hundreds of thousands of mentions from artists, creators and fans that have inundated us over the last two weeks. The impact and reach of this year on social has far eclipsed anything we’ve seen before.”

Herd continued, “Nearly 700,000 votes, paired with millions of interactions across every major platform, speaks to the strength and reach of Australian music right now. The highest engagement once again landed across the categories celebrating our local acts, which is exactly the kind of momentum that pushes Australian stories further into the global conversation.

“Our partnership with Spotify has been a game-changer for accessibility, but what we’ve seen over the past fortnight is the entire ecosystem moving in unison. It’s an incredible result for Australian music’s night of nights, and an even stronger outcome for Australian artists.”