Brace yourselves for the ultimate summer upgrade because White Claw, the go-to seltzer sensation, has debuted its latest drop – White Claw Vodka.
This limited-time offering, available in Australia for the first time, introduces the world's first Triple Wave Filtered Vodka, promising a superior, smoother finish that aligns seamlessly with evolving consumer preferences.
The award-winning White Claw Vodka, a product of nearly a decade of research and development, employs the groundbreaking Triple Wave Filtration technique. The innovative process involves filtering the vodka under the pressure equal to three 30-foot waves, resulting in a crystal-clear spirit.
White Claw Vodka will debut in Australia in three delicious variants: Premium, Mango, and Pineapple, each infused with White Claw's iconic flavor. The Premium variant, boasting an Alcohol By Volume (ABV) of 40%, offers a deliciously smooth experience with notes of citrus and a hint of grilled sweet corn.
The Mango variant bursts with bright and juicy tropical notes, while the Pineapple variant, with an ABV of 30%, delivers a vibrant and juicy experience with a sweet, tropical note.
Penni Terrey, Brand Director RTD at Lion said: "We’ve listened to the demands of our Aussie fans to bring White Claw Vodka to Australia and we’re thrilled to announce its arrival.”
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“Recognising the trend among Aussies for quality over quantity in alcoholic beverages, White Claw Vodka represents the culmination of nearly a decade of research and development.”
“Through our dedication and cutting-edge technology, we’ve crafted a truly distinctive vodka that aligns seamlessly with the evolving preferences of Australian consumers, offering a refined choice for those seeking a superior drinking experience this summer.”
To enhance the White Claw x White Claw flavor experience, the brand suggests serving the vodka crashing over ice with soda at sunset.
For ultimate creativity, mix a 30mL shot of White Claw Vodka with 120mL of your preferred White Claw Hard Seltzer over ice and finish it off with a lime wedge. With eight White Claw Hard Seltzer flavors, Aussies can create up to 24 possible flavor combinations for a personalised summer delight.
And the party doesn't stop there – White Claw is hooking you up with chances to win epic prizes, including the ultimate Summer House Party Starter Pack. Check out @whiteclawau on Insta for all the deets.
White Claw Vodka is now available in 750mL bottles for a limited time this summer at Dan Murphy’s (all flavours) and BWS (Premium only) from November 27 at a recommended retail price (RRP) of $68 until stock runs out.
For more information about White Claw, follow @WhiteClawAU on Instagram and Facebook or visit au.whiteclaw.com.
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