Converse: Sneakers Would
Converse celebrate the FA14 Allstar collection by answering the question: What would sneakers do?. Your dirty pair of Cons have seen a lot of good times at gigs and parties no doubt. Converse Australia knows it, and wants you to personify those good times you’ve trod. They’re the shoe that everybody can wear, no matter your scene or style, comfortably and confidently. And while the diverse range of individuals who wear Cons are all free, walking ads, the company’s had some pretty incredible marketing campaigns over the last decade. There was the Cons-as-corsets campaign in Japan, its 100 year anniversary campaign featuring ‘Icons of the 21st Century’ (including journalist Hunter S. Thompson, M.I.A., James Dean, Karen O, rapper Common and more, and its ‘timeless’ visual-art aligned campaign in 2005. Converse’s latest global campaign is maybe its best yet. Entitled ‘Shoes Are Boring’, it may just seriously compete with Nike’s iconic ‘Just Do It’. Here’s the gist of the campaign, as it e
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