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BIGSOUND 2019 Speaker Focus: Vanessa Picken

Artist Submission

What you need to know about your BIGSOUND speakers.

Position/Title: Director/Head Of Digital at Comes With Fries

How did you first become involved in the music industry and how did you end up where you are today? Through tenures at Nokia and T-Mobile, it was my love of music that inevitably transpired into a move into music via EMI. It was only when I started to dictate my own story through my digital label services company, Comes With Fries, that I found my space in this industry. 

What's been the biggest change in the music industry you've seen over the past 12 months? I think the biggest change has been the acknowledgement of story-led marketing, the always-on mentality, and agility in managing release campaigns. 

What do you think will be the biggest issue affecting the music industry in the next 12 months and why? There are two issues that I am closely watching over the next 12 months. The first being the landscape and the pathways to 'break' new artists. Second, the pace of technology, disruption and the lack of data to track it. 

What advice would you give young practitioners in your area starting out today? A couple of things. One, be curious. Two, never stop learning. Three, build relationships. Four, be a good listener. 

What will you be primarily discussing during your appearance at the BIGSOUND conference and what are you hoping that people will be able to learn from your panel? We will be discussing and exploring the diverse opportunities in the music industry in America and beyond. I am hoping that people will learn that at any stage in your career you can always keep challenging, learning and reaching for new possibilities. 

Which acts are on your must-see list at BIGSOUND and why? The Nettwerk Showcase with Harrison Storm, Hayden Calnin, Riley Pearce and Jaguar Jonze is not to be missed! The buzz around Tones & I will be exciting to see. 

What advice do you have for BIGSOUND first-timers? Get involved. Engage with every person you walk past or stand next to. Watch bands you've never even heard of before!

Assuming you've been previously, what's your favourite BIGSOUND memory? And which artist was your standout performance? Paul Kelly last year was pretty special :) Plus, having Allan Smithy (who I manage) showcase BIGSOUND and wow everyone with his songs and magic tricks. 

When and where is your panel? 6 Sep, I Heart LA, Rainbow Room Cloudland, 11.45am.