What Does Kylie Minogue Think Of 'TikTokified' Music?

In a recent interview, Kylie Minogue offered her thoughts on sharing new music in the modern day.

Appearing on the Zach Seng Show this week, she discussed how completely different it is releasing music in 2023 compared to her earlier days putting out albums.

“It cuts to the chase quicker. That would be the biggest takeaway. You know, your long intro, your double - I mean, it's like snap,” Minogue said, as transcribed by the Daily Mail Australia.

Claiming that an abundance of pop music is now “TikTokified”, she continued, “Your verse is like half a verse, chorus. A lot of it is TikTokified. No doubt for the kind of attention span that we all talk about.”

Asking a fair question following Minogue’s thought pattern, Seng inquired, “Do you lose storytelling ability?”

The Can’t Get You Out Of My Head singer answered, “Not if it's done really well,” citing Harry Styles’ dominant single, As It Was as “perfection”.

You can watch the full interview below.

While the single announcement clip for Padam Padam, Minogue’s latest single, is far from the million views mark on her TikTok account, her interactive dance videos have gained over 9.5 million views.

Her teaser clip before surprising the crowd at Wembley Stadium’s Capital Summertime Ball festival has tracked over 18.3 million views, and her TikToks have also gained over 3.1 million likes.

Last year, The Music unveiled an investigation into digital burnout amongst artists as “a viral moment on TikTok” has become a bigger goal than creating a new song. Is the TikTokification of music also contributing to shorter song lengths? A separate The Music article suggests that it is.

Kylie Minogue is releasing her new album, Tension, on Friday, 22 September, via BMG. “I started this album with an open mind and a blank page,” she said about the album in a press release. 

“Unlike my last two albums, there wasn’t a ‘theme,’ it was about finding the heart or the fun or the fantasy of that moment and always trying to service the song. I wanted to celebrate each song’s individuality and to dive into that freedom. I would say it’s a blend of personal reflection, club abandon and melancholic high.”

You can pre-order or pre-save Tension here.