Watch The Star-studded Trailer For Michael Gudinski Documentary 'Ego'

23 May 2023 | 8:00 am | Mary Varvaris

Directed by ARIA and AACTA Award winner Paul Goldman, 'Ego: The Michael Gudinski Story' features a vast roster of stars...

Photo of Michael Gudinski & Ed Sheeran

Photo of Michael Gudinski & Ed Sheeran (Credit: Brian Purnell)

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Australian music mogul Michael Gudinski has been honoured in the documentary, Ego: The Michael Gudinski Story, which will receive its world premiere at the Melbourne International Film Festival on 10 August and hit cinemas nationwide on 31 August 2023.

Today, Mushroom Studios reveals the official trailer and poster for the film, which you can view below. The rollicking story is 50 years in the making and tracks Gudinski’s career and the enormous impact he had on Australian music and culture.

Directed by ARIA and AACTA Award winner Paul Goldman, Ego features a vast roster of stars – a who’s who of the music industry – including Gudinski and his family, as well as the artists whose early careers were helped by the man himself, such as Jimmy Barnes, Vika & Linda Bull, Garbage, Dave Grohl, Paul Kelly, Kylie Minogue, Mark Seymour, Ed Sheeran, Bruce Springsteen, Sting, and more. All the stars feature in the awesome trailer below.

Ego is described as the definitive Michael Gudinski story – following a journey through an all-too-rare behind-the-scenes look at Mushroom Group and how that seminal independent music company shaped a cultural movement and soundtrack for a nation.

Ego: The Michael Gudinski Story poster

A synopsis of the documentary in a press release states the facts: Mushroom Group was launched by a young Michael Gudinski in 1972. The music group quickly became a brand and Australia’s largest independent and influential music and entertainment company. That interest also stretched across the pond to New Zealand.

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Gudinski repeatedly risked everything to keep his passions alive: he signed and nurtured iconic acts like Skyhooks, Split Enz, Kylie Minogue, Jimmy Barnes, Vance Joy, The Temper Trap, and Yothu Yindi. Mushroom Group then released the above acts' legendary hits including Ego Is Not A Dirty Word, I Got You, I Should Be So Lucky, Working Class Man, Riptide, Sweet Disposition, and the anthemic Treaty.

From there, Frontier Touring (under the Mushroom Group umbrella, co-founded with Michael Chugg in 1979) put together colossal stadium tours for Bruce Springsteen, Foo Fighters and Ed Sheeran. Ego: The Michael Gudinski Story is touted to be a story of epic proportions and follows "the successes and failures that made the Mushroom Empire. The legacy is profound, and all captured in Ego: The Michael Gudinski Story.”

Melbourne International Film Festival (MIFF) members can access pre-sale tickets to the premiere event now. General public sales begin this Thursday, 25 May, at 10 am local time. You can access tickets here.

Ego: The Michael Gudinski Story arrives as Mushroom Group celebrates its 50th anniversary. You can find out more about the festivities and the documentary feature film at the Mushroom Studios website.