Video Streaming Giant VEVO Launches In Australia

16 April 2012 | 10:50 am | Scott Fitzsimons

The website house 45,000 music videos available to stream on demand.

Most recognisable through its channels on YouTube for major label artists, Universal Music Group and Sony Music Entertainment's video streaming service VEVO has launched in Australia.

The website houses 45,000 music videos and original content and claims to generate 3.3 billion streams around the world, per month. A joint venture between Universal and Sony, it was created to keep control of music videos online and launches in Australia via a partnership with MCM Media and VEVO.

The free website is available online, on XBox and on mobile and includes built-in social media integration.

MCM Media's CEO Simon Joyce said today, "From both a music and technology perspective, VEVO has been a huge success internationally. It's also playing a key role in changing the way audiences consume music, as we move from the traditional model of owning to streaming - accessing all the music videos we want, wherever we are, on whatever device we choose.   Australian audiences now have video access to their favourite artist like never before.”

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VEVO's International Senior VP added, "Australia has everything you need to make VEVO work – a technology savvy country, audiences renowned worldwide for their music passion and a vibrant and diverse music scene.”