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Ozzy Osbourne, Kendrick Lamar Dominate Google's 2025 'Year In Search'

4 December 2025 | 1:35 pm | Mary Varvaris

In overall Google searches for the year, Ozzy Osbourne ranked #9 among Aussies.

Ozzy Osbourne

Ozzy Osbourne (Credit: Ross Halfin/Supplied)

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Music icons such as Kendrick Lamar and the late Ozzy Osbourne made significant spots on Google’s 2025 Year in Search.

This year, Australians sought news about the federal election, global affairs, and natural disasters—to name a few. Of course, with the premiere of Netflix’s Apple Cider Vinegar, Aussies also looked up Belle Gibson, plus followed the results of major sporting events such as the Women’s Cricket World Cup and the Australian Open.

2025 also marked a year of dominant, new trends, including Dubai chocolate, Labubus, KPop Demon Hunters, and more. Plus, Aussies would look up the iPhone 17, try to find more information about Cyclone Alfred, and more.

In overall Google searches for the year, Ozzy Osbourne ranked #9 among Aussies, sandwiched between India vs England and the iPhone 17. In a sort of music-related search, Aussies looked for Bianca Censori’s outfit at this year’s Grammy Awards, while rap icon Kendrick Lamar and crooner Richard Marx made the list of most-searched Global Public Figures, landing at #4 and #6, respectively.

When Australians Googled famous people who died in 2025, some of the highest-searched names included Ozzy Osbourne (#2), between Charlie Kirk and Gene Hackman, while Australian actor Julian McMahon made it to #10.

Among the most-Googled questions of the year was “How did Avicii die,” at #10. That question was ranked alongside When is Easter?, Is Adolescence based on a true story?, Who won the election in Australia?, and more.

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Topping the most-searched definitions list was the word “Discog,” which leads to links for the online database and marketplace for music, Discogs. And KPop Demon Hunters was the fifth-most searched option in the Games, toys, and entertainment category.

You can check out Google’s complete Year in Search for Aussies here.

Google’s Year in Search lands on the same week as Spotify Wrapped and Apple Music’s Replay. The Wiggles, AC/DC and The Kid LAROI were the most-streamed Australian artists on Spotify Wrapped, while on Apple Music, Tyler, The Creator was recently named the streaming service’s Artist of the Year.