Is Taylor Swift Now A Genre?

16 January 2024 | 1:48 pm | Mary Varvaris

In the United States alone, Taylor Swift’s music has overtaken the entire jazz and classical genres, as well as the children’s genre.

Taylor Swift 'Eras' tour poster

Taylor Swift 'Eras' tour poster (Supplied)

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Has Taylor Swift become so successful that her music can now be considered a genre of its own?

That’s what we think after seeing the new report from Luminate (formerly known as Nielsen Music) detailing its Year-End results for 2023.

In the United States alone, Swift’s music has overtaken the entire jazz (0.8%) and classical (0.9%) genres, as well as the complete children’s genre (1.1%). Last year, US listeners ensured that Taylor Swift landed 1.28% of streams. According to Luminate’s report, Swift was responsible for 15.3 billion streams in the US alone.

The report goes on to note that Swift made up 1.79% of streams in the total US market. To make that number more transparent and ridiculous, that statistic means that one in 78 audio streams was a Taylor Swift song in the US in 2023. Woah.

Worldwide box office figures (as of 28 December 2023) have Taylor Swift: The Eras Tour making $250.3 million… in just two months. Other music blockbusters, including A24’s 4K remaster of Talking Heads’ 1984 concert film Stop Making Sense, made $6.2 million at the global box office, while Renaissance: A Film by Beyoncé racked up $42.9 million.

While Morgan Wallen and Miley Cyrus scored the biggest songs on the US Top Digital Song Consumption list (with Last Night and Flowers, respectively), it’s a different story on the US Top Vinyl Album Sales list.

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On that list, Taylor Swift held five of the top ten selling vinyl albums in the US, with 1989 (Taylor’s Version) amassing over one million purchases last year. Speak Now (Taylor’s Version) gained half that, with Midnights at #3, folklore at #5 and Lover at #7.

She’s accompanied by Travis Scott’s Utopia at #4, Olivia Rodrigo’s Guts at #6, Lana Del Rey’s Did You Know That There’s A Tunnel Under Ocean Blvd (#8), the longstanding Rumours by Fleetwood Mac at #9, and Del Rey at #10 with Born To Die.

You can read through the remainder of the Luminate End Of Year report here.

Taylor Swift’s gigantic Eras tour lands in Australia next month, with the tour beginning on Friday, 16 February. The Anti-Hero singer will perform three nights at the Melbourne Cricket Ground (MCG) and four nights at Sydney’s Accor Stadium starting Friday, 23 February 2024. She is poised to break records at both venues.

The Melbourne show on 18 February will mean that Swift is the first artist since Madonna in 1993 to achieve three sold-out nights at the 100,000-capacity stadium. In Sydney, on 26 February, Swift’s fourth show at the 83,000-capacity venue will be the first time an artist has performed four nights running. Swift will be joined by special guest Sabrina Carpenter on all dates.

Head here to learn everything you need about Swift’s upcoming Australian tour.