Label has taken the posters down
Posters promoting David and Cathy Guetta's annual compilation Fuck Me I'm Famous have fallen foul of the ad standards board, over the sexualisation of the word 'fuck'.
They found that the poster was likely to be viewed by a large cross-section of the community and as such, “considered that the advertisement does not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience.”
The album cover features half-naked Guetta cupping his wife's breasts and combined with the prominence of the word “F***” the board found “the F word is being alluded to in conjunction with an image of a near naked couple and is used in a sexual context (fuck me).
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“The Board considered that a reference to “fuck me” is strong and would be considered obscene by many people and its use in outdoor media is not appropriate.”
The release's local label, Neon Records, have advised that the posters were removed upon the first complaint, and that all were removed by 3 August.
Earlier this year's Universal Music Australia had a complaint to the ad standards board over TV advertising for Havana Brown's Big Banana track successfully dismissed.
Given a G rating and shown in an early timeslot (it screened during The Voice), the board ruled that for a viewer to understand the “double entendre relating to a big banana and a part of the male anatomy” they would need to be of a certain maturity and as such found no breach.