Aus Supermarket Drakes Ponders Name Change To Kendricks
"Supermarket beef goes crazy, [so] we had to switch up..."
Drakes Supermarket videos (Source: Instagram)
Australian independent supermarket retailer Drakes Supermarkets has gotten in on the fun surrounding Drake's and Kendrick Lamar's beef, changing its logos and uniforms to be called Kendricks—on social media, anyway.
With a campaign led by digital creator Shake And Drake, the supermarket retailer started posting videos promoting itself as Kendricks last week (19 February).
“Supermarket beef goes crazy, [so] we had to switch up,” reads the caption for the first video, which features Kendrick Lamar performing at this year’s Super Bowl. The video plays Lamar’s smash hit Not Like Us in the background and is used as the supermarket’s new slogan.
In another clip, Drakes posted about the experience shopping at Kendricks, showcasing its employees having fun with a dance to Not Like Us. The third video utilises the viral video of Drake throwing his slipper at a camera (which may have been an ad for an Australian gambling company), with a news reader stating that the rapper was “raging” over the supermarket beef.
You can check out the videos—and a photo presenting as Kendricks—below.
Since its establishment in 1974, Drakes has become the largest independent grocery retailer in Australia, with over 60 stores across South Australia and Queensland.
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Earlier this month, Kendrick Lamar delivered one of the most memorable Super Bowl Halftime shows in recent memory. His set, introduced by actor Samuel L. Jackson (who played Uncle Sam), included hits such as HUMBLE and DNA and his Drake diss tracks Euphoria and Not Like Us.
The performance also included special guests, with SZA joining Lamar for All The Stars and Luther and tennis legend Serena Williams making a cameo.
While Drake has sued UMG over Not Like Us, Lamar has put himself forward as the victor of the feud, winning Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and Best Music Video for the incendiary track at the Grammys.
Drake is currently on a massive arena tour of Australia and New Zealand.
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