Adele Mania Is Runnin' Wild As Audiences Tune In & Buy Up In Honour Of New LP '25'

23 November 2015 | 2:38 pm | Staff Writer

The 27-year-old's third album has already gone Double Platinum Down Under

More Adele More Adele

The expectations for 25, the third studio full-length from ubiquitous UK chanteuse Adele, were already pretty stratospheric heading into the weekend following its release on Friday, but the Hello hit-maker has essentially blown them out of the water with the sorts of results she's seen across formats and mediums in the space of a whole three days since.

Impressively, 25 has already hit Double Platinum status in Australia (140,000 units), while Hello — itself a record-breaker, having become the first song to net more than 1 million digital sales within its first week — sits unmoved from the top of the ARIA Singles Chart, where it's been for the past four weeks. Abroad, it's been even more impactful: in the UK, more than 300,000 copies were shifted in the album's first day (with estimates putting first-week sales about 700,000), while in the States it racked up a ridiculous 900,000 downloads on the US iTunes store on its first day of release. A further 1.9 million physical copies sold over its first two days, putting it well on track to make its expected goal of 2.5 million in first-week sales to topple previous record-holders *NSYNC. (Their 2000 album No Strings Attached holds the post-1991 record at 2.4 million first-week sales.) 

The record also reportedly sits at #1 on 106 out of the 119 existing worldwide iTunes charts, according to Music Business Worldwide

However, it's not just direct physical-sale or download figures suggesting that, just like everyone else, the nation is in thrall to the singer, given two Sunday-night programs on Channel Nine — the evening's top-rating station — focused on Adele: 60 Minutes, which brought in 1.15 million viewers to be Sunday's third-most-watched program; and Adele: Live In London, which managed a not-insignificant 680,000 viewers, making it the night's seventh-most-watched, ahead of literally every single thing aired on Channel Ten last night.

Don't miss a beat with our FREE daily newsletter

Oh, yeah — she achieved all of this with zero streams. Show us any given think-piece questioning whether we'll ever see a bona fide mega-star again, and we'll just show you Adele.