AusMusic T-Shirt Day returns this November with an all-star roster of ambassadors and a brand-new look.

Taking place on Thursday, 27 November, every shirt purchased and dollar donated contributes to Support Act’s essential programs, turning the act of wearing a cool t-shirt promoting your favourite artist into something potentially lifesaving.

All funds raised for this year’s AusMusic T-Shirt Day campaign support crisis relief and mental health programs and services for individuals in the Australian music industry, including musicians, managers, crew, and other music professionals. The initiative is supported by founding partners triple j and ARIA, as well as supporting partners Mushroom Creative House, Love Police, and American Apparel.

This year’s ambassadors continuously make waves across genres and across the globe with their music. Leading the charge are The Kid LAROI, Jessica Mauboy, Troy Cassar-Daley, Missy Higgins, Bernard Fanning, Hilltop Hoods, King Gizzard & The Lizard Wizard, and Hoodoo Gurus.

In addition to the artists mentioned above, rising stars including Lane Pittman, The Buoys, Party Dozen, C.O.F.F.I.N., and Floodlights will contribute to this year’s AusMusic T-Shirt Day campaign.

Music fans will be able to purchase a t-shirt from the exclusive AMTD range or make a direct donation via the AusMusic T-Shirt Day website.

Merch partners, including Artist First, Sound Merch, and major labels, are also supporting the campaign – check out the merchandise available on their websites here. If you’d like to show your support further, you can connect by using the hashtags #AusMusicTShirtDay and #ShowUpForAusMusic on social media.

In a statement, Support Act CEO Clive Miller discussed the momentum behind the initiative, stating that the 2025 program has “exploded forward.”

“This year, it feels like AMTD has exploded forward,” Miller said. “Building on the incredible support from all parts of the music industry over many years, it has become a cultural moment, and we’re calling on the Australian public to join the momentum, to celebrate and to help fundraise for all the legends who show up for AusMusic every single day, but who need our support when times are tough.”

Support Act Campaign Director for Ausmusic T-Shirt Day, Rachel Campbell, added: “In shaping this year’s campaign, I knew we had to get to the heart of why AusMusic T-Shirt Day matters. Australian music workers show up 365 days a year, and AusMusic T-Shirt Day is our chance to show up for them, in recognition, in joy, and in celebration, so that Support Act can keep showing up when times get tough.

“For me, this campaign is about honouring that ecosystem of care: the network of people whose creativity, skill and resilience underpin our music culture. And I have to say, it’s been an absolute pleasure working with the Mushroom Creative House team to bring this vision to life.”