POWER 50 2025: Adit Gauchan & Nick Lupi (One Day Entertainment)

BACKGROUND CHECK:

A formidable pair in the world of entertainment, both Adit Gauchan and Nick Lupi boast impressive histories that have them well-positioned to dominate the local hip-hop scene and beyond.

While Gauchan launched his career as one half of hip-hop outfit Horrorshow and Lupi cut his teeth as half of duo Spit Syndicate, it was in 2013 that the duo founded One Day Entertainment, with both figures serving as Directors of the company. Originally an events brand, the duo now focuses on management and a label deal with EMI/Universal. 

As artists themselves, the duo are uniquely placed to understand both the needs of artists and audiences in the burgeoning Western Sydney scene.

THE YEAR IN AUSTRALIAN MUSIC:

Together, Adit and Nick’s work as part of One Day Entertainment is undeniably worth writing home about. With a roster that boasts the likes of the ARIA Award-nominated, APRA Award-winning ONEFOUR, the Grammy-nominated 18YOMAN, and Platinum-selling names such as Triple One and Chillinit, alongside representing studios and myriad live events, the One Day team have their fingers in many pies, and all of them are in high demand.

While the likes of ONEFOUR might be the major headline for One Day, their diverse focus on local talent and their efforts to represent it all to reach global heights show a dedication to the talent harnessed by local hip-hop, especially given the formation of a joint venture between One Day Recordings and Universal Australia in 2024.

With so many wins in their corner (and with so many more clearly on the way), it’s clear that the One Day team are well and truly establishing themselves as change makers of the industry.

THE MUSIC SPEAKS:

Understanding your market is half the way to success, and Adit and Nick understand Australian hip-hop. Taking over ONEFOUR’s management from the much-respected Ricky Simandjuntak was always going to be a big gig, and the pair have delivered. With a debut album that hit #2 on the ARIA charts and delivering their largest ever national tour, the band continues to go from strength to strength, while Chillinit won Most Performed Hip-Hop Work at the APRAs. Then there’s Triple One…. a host of other artists…. recording studios. 

These guys have built a formidable business with Australian hip hop at its heart.