“The platform is based around the notion that developing key relationships in local markets drives better outcomes for artists...”
Ben Frigeri / Henriette Heimdal / Ritnika Nayan / Samuel Fernandes (Supplied)
DistroDirect have announced the launch of new roles in four of its key global markets – the UK, US, India and Latin America – as it continues to soar from its humble roots in Brisbane to one of the world’s biggest white-label music distribution services.
First up is Ritnika Nayan – who currently heads up music consultancy firm Music Gets Me High, with former roles at CD Baby, Fuga, Downtown Music Service, Adrev and Songtrust – joining the DistroDirect team in India. In a press release, it’s noted that she brings “a wealth of knowledge in market and the opportunity to share DistroDirect’s unique distribution model with key labels and industry”.
Stateside, the company has hired Ben Frigeri – co-founder of Dreams Never Die and former A&R rep at One RPM – as its newest Business Development and Partnerships Manager. He’ll operate out of New York, while Henriette Heimdal – known for her work on the music software platform Family In Music, as well as CD Baby and WIN – will lead as DistroDirect’s new Head of UK and EU Business Development.
Last but certainly not least, Brazilian music industry and software specialist Samuel Fernandes has been recruited to bolster DistroDirect’s movements in Latin America.
As a whole, the company – an offshoot of Australian music distributor GYROstream – is described as “a premium micro-distribution model helping labels and music businesses to scale and manage their catalogs with ease using an automated, online distribution platform, under their own brand”. It’s headquartered in Brisbane – with fully fledged offices in Sydney, New York, India, London and Manilla – and since its launch in 2021, the company has “welcomed over 400 hyper-local micro-distributors in over 40 markets globally”.
In a press statement, DistroDirect and GYROstream CEO Andy Irvine said he and his team are “absolutely stoked to have assembled this talented group to assist in the growth of DistroDirect”. He added: “The platform is based around the notion that developing key relationships in local markets drives better outcomes for artists so it’s great to have boots on the ground in these key areas.”
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