Anna Fitzgerald Launches Music PR Business Ms.Fitz Communications

5 March 2024 | 3:43 pm | Ellie Robinson

“I’m excited to continue to work with artists like PNAU and keep showing the world how amazing Australian artists are...”

Anna Fitzgerald

Anna Fitzgerald (Supplied)

Music PR queen Anna Fitzgerald has announced the launch of her own business, ms.fitz communications, utilising two decades of experience to drive the future of music PR in Australia.

For the past ten years, Fitzgerald has been known for her work as the Director of Publicity & Promotions for the independent TMRW Music Group (previously Ministry Of Sound Australia), working with such national heavyweights as PNAU, FISHER and Peking Duk, as well as global stars like Jax Jones, Duke Dumont and Loud Luxury. Her portfolio also sports tenures with Sony Music and Warner Music, working closely with artists ranging from Jessica Mauboy and Usher to Slash.

In a formal statement, Fitzgerald said of her new endeavour: “I’ve had such a wonderful career working at record labels over the past 20 years, including a decade at TMRW Music which I’ve absolutely loved, but now is the time to go out on my own. I’m excited to continue to work with artists like PNAU and keep showing the world how amazing Australian artists are, plus help international artists get exposure in the Australian market.”

ms.fitz communications will run as an independent music PR and promotions company, with Fitzgerald based in Sydney. Today’s (March 5) press release explains the business will “specialise in servicing music to Australian radio, particularly triple j and commercial radio, as well as devising strategic and dynamic promotional plans to secure airplay and grow an artist’s audience”. Furthermore, the company will “create and execute on-ground promotional schedules covering radio, TV, print and online media and help artists build relationships with DSPs”.

Fitzgerald is renowned in her field: in 2018, for example, she was crowned Publicist Of The Year at the inaugural Industry Observer Awards. She’s also been honoured with a Women In Music Australia Soho House Fellowship, and has spoken at a range of industry conferences and events (among them being the Electronic Music Conference and VIVID Ideas).

She’s also the co-founder of Ricochet Ball – her partner-in-crime for that endeavour being Aussie EDM icon KLP – a charity netball tournament, backed by a swathe of entertainment industry figures, which has raised more than $75,000 over three years.

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Peking Duk’s Adam Hyde gassed Fitzgerald up in a statement of his own, saying: “Anna Fitzgerald is hands down the most ambitious, devoted, hardworking and most of all caring person we have had the pleasure of working with and anyone else that knows her or has been lucky enough to work with her will tell you the same. Not only is she passionate but she has a unique angle of working within the music industry that feels leaps and bounds ahead of the rest. A true legend whose legacy has only just begun.”

Head here for more info on ms.fitz communications.