Younger Radio Listeners Make Australians Global Leaders In Digital Audio Listening
perception that younger Australian music fans have abandoned radio for the sexier Spotify and TikTok. It argues that the 12—34 age group is spearheading online audio adoption, with ... audio by far, with 76% tuning into radio each week, compared to 50% using TikTok,” reckons Ford Ennals, CEO of Commercial Radio & Audio (CRA). “We are seeing the biggest