Perth Proves It’s Radio’s Top Battleground Again

The seventh metro market radio surveys for the year are in and Perth is where most of the action is again.

With three weekday market leaders in as many surveys (triple j, 96Fm and now MIX 94.5), the rest of the country looks pretty stagnant in its ebbs and flows.

Full state-by-state analysis of 2013's sixth radio ratings release below, and check out the first, second, third, fourth, fifth and sixth surveys for the year.

SYDNEY

Controversial breakfast hosts Kyle & Jackie-O are leaving 2DayFM at the end of the year, but they helped give the station the biggest weekday jump this survey period. The breakfast slot gained 1.3 percent to 11.2 percent, only behind 2GB's 16.2 percent, while the overall weekday share went up 1.4 percent to 9.9 percent, second behind 2GB again who've 13.2 percent. ABC702 were the biggest movers of the period, losing 1.9 percent of their Monday-Friday listenership to hold a 9 percent share. The losses came from across their timeslots and demographics.

2DayFM also fared well on weekends, gaining 2 percent to now lead the market with an 8.5 percent share.

Triple j gained 0.2 percent on weekdays to a 5.5 percent share and lost 0.7 percent to 5.8 percent on weekends.

MELBOURNE

A dramatic Australian Rules trade period appears to have given sport talkback station SEN a post-season boost with their 1.2 percent jump (up to 5.9 percent share) the only weekday move over a percent. 3AW remain the weekday leaders with 13.6 percent (down 0.3) of listeners, followed by ABC774's 11.6 percent (down 0.9). The chasing pack has had a reshuffle, but is still tight, with Nova on 8.5 percent (up 0.8), Triple M on 8.4 percent (up 0.9) and both FOXFM and Gold on 8.2 percent (down 0.3 and 0.2 respectively).

Nova did have the biggest weekend gain however, gaining 1.3 percent to an 8.9 percent share. 3AW lead weekend with 12.1 percent share.

On weekdays triple j dropped 0.2 percent to 5.5 percent share and gained 0.1 percent on weekends to a 5.2 percent share.

BRISBANE

Triple j continue to emerge as a real weekday force in the Brisbane market, with a 1.6 percent jump putting promoting them to a 10.1 percent market share. Their gains came in the 18-24 demographic, which is lead by Nova, and the 40-54 bracket where they virtually doubled last survey's 3.6 percent share to hold 7.1 percent this time. The public youth broadcaster also posted gains on weekends, with a 0.4 percent increase to an 8.7 percent share.

97.3FM still leads the market with a 13 percent weekday share and a 13.9 percent weekend hold. Triple M lost 1.5 percent on weekdays to hold a 9.9 percent share, while B105 dropped 0.7 percent to sit just above triple j with 10.3 percent.

ADELAIDE

The seventh survey period was largely stagnant for Adelaide, with MIX102.3 retaining its weekday lead with a 0.5 percent increase to 14.8 percent. Triple j also gained 0.5 percent to 7.6 percent while ABC891 lost 0.6 percent to 12.6 percent and 5AA fell 0.5 percent to 11.9 percent.

It was a similar story on weekends with the biggest move a 0.6 percent gain by Nova 91.9 to 12.2 percent. MIX also lead weekends with a 14.2 percent share, followed by Nova, ABC's 12 percent share and 5AA's 11 percent.

PERTH

Triple j's remarkable market lead two surveys ago continues to fade, with the station dropping 2.2 percent of its weekday share to hold 9.3 percent. MIX 94.5 has taken the lead with a 1.3 percent jump to 13.8 percent share, relegating last survey's top frequency 96FM back into the pack. With a 1 percent drop, 96FM's 11.9 percent share has it at third, behind MIX and NOVA who were steady at 12.1 percent this period.

Nova jumped 1.3 precent on weekends to extend their lead, with MIX's 0.8 percent jump to 12.3 percent enough to keep them in second. Triple j lost 2.3 percent to 7.9 percent.

As their purple patch fades, triple j loses its lead in the 18-24 demographic, dropping 5.3 percent to hold 24.2 percent, just behind 92.9's 24.7 percent, which increased a strong 6.8 percent this period. Triple j still leads the 25-39 market with 19 percent, down 3.8. They're just ahead NOVA's 18.7 percent, which is up 0.1 percent.