With a brand new fund.
Live Nation Entertainment has this week launched the Woman Nation Fund — an early-stage investment fund focused on female-led live music businesses.
The new fund will provide access to the global entertainment company's resources and capital for underrepresented female entrepreneurs in concert promotions, events and festival spaces.
"As the leader in live entertainment, we want to meaningfully address this issue, change the dynamic and widen the playing field," Live Nation President and CEO, Michael Rapino, said.
"The Women Nation Fund is a first step towards empowering new entrepreneurs and creating more opportunity for women in this sector of the live music business."
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Founder and Director of the Annenberg Inclusion Initiative at the University Of Southern California, Dr Stacy Smith, said of the announcement, "Women are underrepresented across the entertainment ecosystem, but we see this particularly in the music industry.
"One crucial way to kick-start the effort towards gender parity is to fund female entrepreneurs.
"I applaud Live Nation for their leadership and for committing its resources in a way that can affect real change."
The Women Nation evaluating team is comprised of Live Nation female executives with diverse domain expertise including Anna Sjolund (Co-Managing Director/Head Promoter, Live Nation Sweden), Amy Corbin (Promoter, C3), Virginia Davis (Founder, G Major Management), Amy Howe (COO, Ticketmaster) and more.
For more details on how to apply, click here.