"I was in for a crash course in identity, genre, and of course, disappointment."
Kate Miller-Heidke (Credit: Jo Duck)
Appearing at BIGSOUND in a keynote for delegate attendees earlier this week, Aussie favourite Kate Miller-Heidke took the audience through her illustrious career so far.
From releasing five top 10 albums in Australia to writing musical theatre productions such as Muriel’s Wedding: The Musical, Bananaland and The Rabbits, representing the country at Eurovision, and much more, Kate Miller-Heidke is one of our most beloved, ambitious artists.
With her many crowning achievements, you’d think that Miller-Heidke would be a constant on Australian radio. However, at her keynote, she revealed that wasn’t the case. But let’s backtrack to signing with Sony.
In 2004, she said, she met Richard Kingsmill at BIGSOUND, handed him her Telegram EP, and the following week, her track Space They Cannot Touch was added to high rotation on triple j. Her audience seemingly doubled overnight, and record labels were after her.
“I was offered deals,” Miller-Heidke shared, “I went with Sony. I was in for a crash course in identity, genre, and of course, disappointment.
“At the time, Sony had Augie March and Something For Kate on their roster. I liked the head of A&R, Courtney Hard. She was a rare woman in the cock forest of early 2000s Sony executives.”
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“I realised I wasn’t in Kansas anymore,” she said, recalling signing with Sony and receiving a Maroon guernsey with her surname on the back from then-CEO Denis Handlin. Then, she was sent off for media training.
“What I couldn't have foreseen was how the marketing and packaging of my music would come to define the way people saw me for years,” Miller-Heidke said. “Even today, I'm stalked by the words quirky and ‘popra’. Although, Princess has massively fallen away in recent years, maybe I am fucking quirky, I don't know.”
She continued, “I was appalled when the cover of my first album sleeve [Little Eve] came back with a heavily airbrushed version of me on the front. My was skin infused with a shocking Hollywood tan more orange than Donald Trump. Sony agreed to reprint the first run with a more natural complexion, but I still looked like a cartoon elf.
“It's hard for me to know how to explain how I let all this happen,” Miller-Heikde added. “Maybe I was a bit too grateful to be on the same label as Tori Amos. Maybe I should have mutinied. Maybe I had a manager who was just as excited as me about being on Australia's then-most successful label, and this didn't always leave much of a buffer between me and the Sony PR department. Maybe I was young, green, a woman and too willing to go against my instincts and defer to so-called marketing experts.”
According to Miller-Heidke, she was put on “triple j’s infamous blacklist” after signing with Sony, despite having support from triple j in the early days.
“The upshot was that my name was inscribed on triple j’s infamous blacklist,” Miller-Heidke said, “And they never gave me significant airplay again, despite the fact that Space They Cannot Touch was on the Little Eve album, and it was among songs from the same crop produced by indie stalwart Magoo.”
In 2013, she told The Music that she was happy she wasn’t “a triple j artist”.
Miller-Heidke continued to note during her keynote that it was “a huge disappointment” to not be played on the national youth broadcaster, as triple j “was the station I listened to. It was where my favourite artists were played, and being on triple j was, at that time, the mark of artistic merit.”
However, she found that the upside of the triple j blacklist was the silver lining of finding a new creative path unencumbered by the pressures of playlisting. “Triple j not playing me actually led down a very interesting path,” Miller-Heidke shared. “It's very possible that if they had played me, I would no longer have a career.
“It forced me at a pivotal time in my artistic development to try something new. Creative work tends to thrive because of limitations.” Miller-Heidke noted that she was luckier than others, as she was still signed to Sony, and “had a budget for a second album and a small but loyal following.”
She asked herself, “What would happen if we just went hard in the other direction and made a pop record aimed at commercial radio?” She admitted, “It was definitely the opposite of what triple j wanted. I succeeded in that. But it wasn't what commercial radio trusted either.”
The Music has reached out to triple j for comment.
In early 2024, Kate Miller-Heidke will embark on an expansive Catching Diamonds regional tour. Tickets are available here.
FRI 19 JAN CANBERRA THEATRE CANBERRA, ACT
SAT 20 JAN BAY PAVILIONS THEATRE BATEMANS BAY, NSW
SUN 21 JAN BARN ON THE RIDGE MILTON, NSW
SAT 27 JAN ODEON THEATRE HOBART, TAS
SUN 28 JAN CIVIC SQUARE LAUNCESTON, TAS “LAUNCESTON SUMMER SERIES”
FRI 2 FEB THE WEDGE PAC SALE, VIC
SAT 3 FEB GIPPSLAND PAC TRARALGON, VIC
SUN 4 FEB COWES CULTURAL CENTRE PHILLIP ISLAND, VIC
TUE 6 FEB AVOCA BEACH THEATRE AVOCA BEACH, NSW
WED 7 FEB ART HOUSE WYONG, NSW
FRI 9 FEB THE PAVILION PAC SUTHERLAND, NSW
SAT 10 FEB BLUE MOUNTAINS THEATRE SPRINGWOOD, NSW
SUN 11 FEB GLEN STREET THEATRE BELROSE, NSW
TUE 13 FEB GOULBURN PAC GOULBURN, NSW
FRI 16 FEB GRIFFITH REGIONAL THEATRE GRIFFITH, NSW
SAT 17 FEB ALBURY ENTERTAINMENT CENTRE ALBURY, NSW
SUN 18 FEB WANGARATTA PAC WANGARATTA, VIC
TUE 20 FEB BURRINJA THEATRE UPWEY, VIC
WED 21 FEB FRANKSTON PAC FRANKSTON, VIC
FRI 23 FEB GEELONG ARTS CENTRE GEELONG, VIC
SAT 24 FEB WENDOUREE CENTRE BALLARAT, VIC
SUN 25 FEB THEATRE ROYAL CASTLEMAINE, VIC
THUR 29 FEB MANDURAH PAC MANDURAH, WA
FRI 1 MAR MARGARET RIVER HEART MARGARET RIVER, WA
TUE 5 MAR CALOUNDRA EVENTS CENTRE CALOUNDRA, QLD
WED 6 MAR THE J THEATRE NOOSA, QLD
FRI 8 MAR IPSWICH CIVIC THEATRE IPSWICH, QLD
SAT 9 MAR LOGAN ENTERTAINMENT CENTRE LOGAN, QLD