'Hilltop Industries' aims to tighten up productivity in the workplace as Hilltop Hoods share the cheeky new single, 'Don’t Happy, Be Worry.'
Hilltop Hoods or Hilltop Industries? (Credit: Marija Ivkovic )
Hilltop Hoods are making significant operational changes through their satirical new side project, Hilltop Industries. The project aims to break current structures in the workplace that hinder productivity and professional growth as Hilltop Hoods hammer the message home with a cheeky new single.
Companies are ‘partnering’ with Hilltop Industries to enforce necessary adjustments aimed at driving results and improving the bottom line.
Hilltop Hoods (or Hilltop Industries?) have released a new single, Don’t Happy, Be Worry, as a tongue-in-cheek summary of their mission.
The rules behind Hilltop Industries are as follows:
1. No More Long Lunches: The days of extended lunch breaks are over. Tightening up break times to ensure more time is spent working.
2. End of 3-Day & 4-Day Weeks: Long weekends and flexible schedules are a thing of the past. Reverting to a traditional 5-day, full-time in-office workweek.
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3. No More Working From Home: Remote work is no longer an option. Everyone in the office, fully present, every day.
“Every team member needs to adapt quickly and fully to these changes or risk falling behind. This is the direction we are moving in, and there will be no exceptions,” Hilltop Industries said.
Don’t Happy, Be Worry, co-produced by Suffa and One Above, is built on strong vocals, crisp guitar lines and punchy keys. It features talented musicians John Bartlett, Phil Noy and Andrew Burford, as well as additional vocals from the Chorus Collective, giving the track even more texture.
Although satirical, Don’t Happy, Be Worry punches at the overly authoritarian corporate regime that many feel trapped in by highlighting how entities can be out of touch with absurd strictness that rejects a work-life balance.
The music video for Don’t Happy, Be Worry, directed by Roman Anastasios and Jordan Blanch and produced by OUTRO, features nostalgic yet jarring visuals reminiscent of “Piracy. It’s a crime” adverts that were popular in the 2000s.
Delivered with wit, lines like “Here at Hilltop Industries, we specialise in crushing the spirit, demoralising the staff” are paired with the trio, corralling the company’s employees back into line.
Hilltop Hoods have never shied away from unfiltered commentary. Their 2022 single Show Business gives a candid look at the music industry's realities—another harsh truth wrapped in a rhythm.
On the single, the group’s Suffa said, “We wrote ‘Don’t Happy, Be Worry’ because everyone seems a little worked up. We thought that we’d lighten the mood a little.”
A message from Hilltop Industries:
It is imperative that the Don’t Happy, Be Worry video is watched before the next town hall meeting.
Every team member needs to adapt quickly and fully to these changes, or risk falling behind. This is the direction we are moving in, and there will be no exceptions.
If you have concerns, bring them to HR. However, the direction is set.
Sincerely,
Hilltop Industries.
Hilltop Hoods will appear at Bluesfest in Byron Bay this Month and BASSINTHEGRASS music festival in Darwin next month.
This piece of content has been assisted by the Australian Government through Music Australia and Creative Australia, its arts funding and advisory body