"Providing a great live music experience is at the core of Cattleyard's ethos and we don't feel it's possible to deliverer this in 2021."
Fresh Produce will not go ahead this year.
Festival organisers Cattleyard Promotions announced the news via social media today saying, "It's with much sadness that we announce Fresh Produce is unable to go ahead this Spring. Unfortunately the timing and current conditions don't align to fulfil a national show across eight different regions."
"Providing a great live music experience is at the core of Cattleyard's ethos and we don't feel it's possible to deliverer this in 2021," the statement continued.
"A huge thank you to everyone involved with Fresh Produce, we are really grateful for your support."
Cattleyard, who are also behind the popular Groovin The Moo regional festival series, have said they plan for the festival to launch in 2022.
The festival was set to launch in August and visit regional centres nationally with artists like Spacey Jane, Mallrat, G Flip, Lime Cordiale, Miiesha, Hands Like Houses, Cosmo's Midnight, Alice Skye, Vacations and more on the line-up.
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Fresh Produce was announced earlier this year and was partially funded by the Federal Government's Restart Investment to Sustain and Expand (RISE) Government initiative.
Festival ticketholders will be contacted in the coming days with refund information.