Beyoncé used her first post to thank fans for releasing the 'wiggle' and supporting 'Break My Soul'.
Beyoncé has officially joined TikTok. The pop superstar officially launched her TikTok account today, immediately picking up millions of followers.
Queen Bey’s first upload was an artfully composed compilation of user-generated content set to the sounds of her latest single Break My Soul.
The singer used the post to thank fans for their ongoing support. Making specific reference to the Beyoncé-inspired ‘wiggle’ trend. Beyoncé wrote in the caption “Seeing y’all release the wiggle made me so happy!” adding a brief thank you message “Thank you so much for all the love for BREAK MY SOUL! – Love B”.
The long-awaited arrival of Beyoncé to TikTok also means the arrival of her entire music catalogue on the app, meaning that users can now freely, and legally make as much Beyonce-inspired content as they wish.
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The arrival of Beyoncé to TikTok is also perfectly timed, with a 16-track release, Renaissance act I set for release on July 19.
It's also expected that Renaissance will land with an extravagant, visual component too, with her previous releases dropping on big streaming platforms. Her debut on TikTok seems to be perfectly primed for that.
From Lemonade premiering through HBO, Homecoming landing as a part of a $60 million dollar deal with Netflix and Black Is King with Disney, there's no doubt that Renaissance will follow a similar path.
Beyoncé has been kept very busy since the release of releasing Lemonade in 2016; she released a collaborative album with Jay-Z in 2018 under their family moniker, The Carters, titled Everything Is Love, and headlined Coachella in 2019, which landed alongside a documentary and live album HOMECOMING.
Then followed 2020’s Black Is King, a visual album that was released in support of and alongside 2019s The Lion King: The Gift, which featured collaborators Childish Gambino, Kendrick Lamar, Pharrell and more.
She also performed at this year's controversial Academy Awards after soundtracking King Richard via Be Alive.
With all that in mind, we can be sure that Renaissance will bring with it a lot of other projects and a lot of TikTok content.