Sony Music Australia & Hau Latukefu Sign Emerging Local Act To Joint Venture Label

19 February 2021 | 8:41 am | Staff Writer

"I can’t wait to see what the future holds.”

More Becca Hatch More Becca Hatch

Forever Ever Records - the joint venture label between Sony Music Entertainment Australia and Aussie hip hop figure Hau Latukefu - has today announced the signing of emerging local artist Becca Hatch.

The signing coincides with the recent release of the Campbelltown songwriter's single, Please U; check it out below. 

“I’m really excited to be joining the Forever Ever family," Hatch said.

"Hauie has always been a great mentor to me and has always been someone I look up to, so to be able to join his roster is a privilege.


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"I can’t wait to see what the future holds.”

Hatch features on The Music's 25 Rising Local Acts list for 2021, having previously taken out the triple j Unearthed High Indigenous Initiative at the National Indigenous Music Awards in 2017 and reaching #1 on Apple Music’s Best New Songs homepage feature.

“I’m so stoked Becca has joined the Forever Ever family," Latukefu said.

"Becca represents culture, creativity and empowerment, and I’m thankful we get to work side by side in pushing these elements through her music via the label."