Greater Good Artist Initiative Returns With Services & Cash Grant Totalling Over $30,000

The Sydney-based music services team, Good Intent, has introduced its independent artist initiative, Greater Good, for a fourth year.

The philanthropic initiative will offer one lucky winner in-kind services and a cash grant totalling over $30,000. Twenty shortlisted applicants will also receive a neat package from Good Intent.

The winning applicant will receive a $4,000 cash grant, an artist services-supported release package, a recording and production package, a vinyl package, EPK development, a merchandise package, a Purple Sneakers promo package, a sponsorship package, a poster print and distribution package, accounting consultation, and legal consultation.

The 20 shortlisted applicants will receive PR, marketing, management consultation, and creative assistance, a photo shoot at Good Loco, a photo/videography studio hire discount, a merchandise discount, and a poster print and distribution discount.

Applications for this year’s Greater Good initiative are now open—you can apply here. Entries close on Friday, 27 September. The shortlist will be announced on Monday, 14 October, and the winner will be revealed in 2025 with new music ready to go.

For this year’s offering, Good Intent has teamed up with new partners Forbes Street Studios, Jungle Merchandise, Purple Sneakers and PHILTER, plus returning partners Zenith Records, Media Arts Lawyers, Billy Zammit, PLAKKIT, White Sky and Ben Mitchell. 

Greater Good has also launched an Industry Assessment Panel to help assess applications and guide decision-making. Coming from all areas of the music industry, the Assessment Panel is Joe Muller (MusicNSW), Glenn Dickie (Sounds Australia), Jane Slingo (EMC / Young Strangers / Vibe Lab), Dan Morgan (Astral People), Emmy Mack (RedHook / triple j), Jess Wust (Cult Artists) and Nic Kelly (Hit Network).

In a statement, last year’s winners Lazy Ghost say the Greater Good initiative has “significantly” advanced their career, with the band able to line up work with their favourite producer, Jack Nigro, at Sonora Studios. Nigro has worked with popular Aussie acts like The Amity Affliction, Pacific Avenue, DICE, The Terrys, and more.

Good Intent Chief Operating Officer Rick Bridgman said of today’s announcement: “We're very grateful to be in this position to connect the dots with our partners and excited to welcome our industry panel full of people the team and I respect and look up to.

“The past few years, we've discovered so many incredible artists from across the country, heard their stories and provided guidance to help develop their careers. The best part about this is we get to see the growth of the winners, and all applicants alike, it's why we do what we do, and we can't wait to dive into more music in October.”