Caloundra's Norton Music Factory Proposes Brewery Expansion
By adding a proposed brewery, the guitar workshop and live music venue seeks to bolster the Sunshine Coast’s night-time dining and live entertainment sectors.
Concert crowd (Supplied)
The Caloundra-based guitar workshop and live venue, Norton Music Factory, is reportedly considering an expansion that would include a brewery.
According to The Courier Mail, the Norton Music Factory, situated in the region’s industrial estate, isn’t alone—a number of “key groups” have shown support for the idea.
Key groups offering support for the plan include the Sunshine Coast Music Industry Collective, QMusic, and the Caloundra Chamber of Commerce.
In letters of support, the Sunshine Coast Music Industry Collective and the Caloundra Chamber of Commerce stated that the venue already plays a “vital” role in the region’s night-time economy, and their new plans will only serve to enhance its well-established reputation.
Additionally, QMusic stated that with the expansion to include dining and a brewery, the Norton Music Factory would provide new job opportunities and continue to contribute to the region’s economy and tourism.
By adding a proposed brewery, the guitar workshop and live music venue seeks to bolster the Sunshine Coast’s night-time dining and live entertainment sectors.
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Norton Music Factory owner Liam Norton has submitted a proposal about the matter to the Sunshine Coast Council through Plan A Town Planning.
Music publication AV Technology recently noted that Norton has become an “accidental live music venue operator,” as the guitar store is now recognised as “one of the most respected and vibiest” venues to enjoy live music on the Sunshine Coast.
Now, Norton is seeking to offer food and beverages in addition to entertainment.
The Norton Music Factory is a not-for-profit venue that also contributes to charities by hosting live music in its space.
Norton told AV Technology in April, “It started with a band wanting to shoot a music video in our space. I thought I’d better put in a drum riser for them, which turned into us building a stage. Our first proper show was a fundraiser, which went well.
“From that point, we realised we could combine our love of live music with raising money for charity. We now support three charities. There was never any intention to do what we’re doing now, but as things evolved, the stage got bigger and higher, the lights got brighter, and the sound system improved.”
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