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Another angle discussed was the online exposure of concerts and festivals on platforms like TikTok or YouTube , seeing if this could be another aspect causing a decrease in audience numbers

become a viral smash as a result of being unexpectedly discovered by the TikTok generation. In May, the band’s UK label, London Records , issued a remix of Smalltown ... just how much of a special track this was.” No one counted on a TikTok #80sDanceMoves trend that used the track for TikTokers uploading videos of their parents doing their

live debut at a hometown Melbourne show clocked up 9 million views across TikTok and Instagram, and reached the ears of mega-influencers Pete Tong , Diplo and Tiesto who started

released earlier this year by Chris Lake, Fisher and Sante Sansone . Blowing up on TikTok, the reworked version helped push the song back into the charts and has become

year, supercharged by a clip of My Mouth (la la la) going viral on TikTok; it’s boosted his socials to over 18 million views and counting. Multi-genre rapper/producer

topping the Reels chart in May, Fall Back received over 520,000 TikTok uses and features on 49 viral Spotify charts, including #14 on the Global Viral Spotify

even dropped it back in May (thanks to his teasers going viral on TikTok). He says: “The first time I ever played It Boy live, without it being released

unique rendition of the series’ theme tune. Footage of the honour went viral on TikTok, with one fan’s video gaining 2.7 million views in 15 hours and well over

pretty crazy,” Cub Sport lead vocalist Tim Nelson began in a video on TikTok. “A bunch of people yesterday were sending me this new James Blake music video ‘cause ... both of us by 50 years 😂. Coulda just dmed me rather than making a TikTok about it and trying to spread a narrative that I steal ideas. You can watch

comes as Meta pushes harder for Instagram Reels to be a strong competitor to TikTok , which is often seen as the go-to for new artists promoting their music ... feature was debuted in 2020 – the Reels Remix function (Instagram’s answer to TikTok’s Duet) was launched in 2021, followed by a suite of royalty-free music for users