Ingredients: little boys' tears
It's probably a good thing that Tyler, The Creator and his compatriots in Odd Future aren't legitimately in the business of being real-life Mad Men, because -- if their new advertisement to peddle the group's (more than likely) fake "Aunt Wang Syrup" is anything to go off -- we'd be screaming in terror before we ever reached for our wallets.
In the faux ad, uploaded to YouTube overnight, a pair of bullies torment a weak-looking kid in a "GOLF" singlet -- a line of merchandising that almost certainly has to have netted Tyler more money than any of his records -- until he cries sweet, syrupy tears ... which the bullies then summarily mop up with breakfast goods, because they are apparently all about sustainable bullying.
The sounds they make while doing so, though... that's when this ad goes from eyebrow-raising and amusing to straight-up gross. Then the old, white stranger makes it amusing again. Ahh, you know what? Just watch it.
For his part, at least, Tyler certainly seems pretty chuffed with the creative effort, even if the rest of us are left blank-faced and inexplicably hungry.
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DAMN IMAGINE IF THAT WAS A MS BUTTERSWORTH COMMERCIAL YOU JUST RANDOMLY CAUGHT ON TV THAT WOULD BE SO FUCKING SICK
— Tyler, The Creator (@fucktyler) June 24, 2014
The Odd Future leader's most recent release was last year's well-received Wolf, though we haven't heard new material from his populous hip-hop collective since their debut 2012 LP, The OF Tape Vol. 2.
The group were due to perform in New Zealand alongside famed rapper Eminem but were banned from entering the country at the last minute.