Why Tash Sultana Refuses To Compete For #1

17 August 2023 | 8:54 am | Mary Varvaris

"Taking the competition out of art is really important..."

Tash Sultana

Tash Sultana (Source: Supplied)

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Tash Sultana has taken to social media to discuss why “there’s no point to compete to be #1” in a new video post, which you can watch below.

“The people who love you, support you and want to see you will always be your number one fans,” they said while signing SUGAR EP posters yesterday (16 August).

“Taking the competition out of art is really important,” Sultana continued, telling fans that that’s what they did with their latest release – SUGAR will be released on Friday, 18 August. “It’s independently released, as always – they always are, they always have been – it’s six tracks because it’s a stepping stone.”

Sultana added, “This is a stepping stone to an album that I’ve decided to drop next year, and I’m changing the way that I’m doing things for myself.” Their new album will follow 2021’s Terra Firma.

The changes include going on a big tour and then taking some “serious” time off. “Life calls for it,” they said, and end video. Sultana went on to post another video called “HERE’S WHY THE INTERNET SUCKS”. You can watch that clip here.

This isn’t the first time that Sultana has expressed their views on competing with fellow artists. “I just don't care about competing. I just don't give a fuck about competing with anyone or anything,” Sultana told The Music’s Cyclone Wehner in a cover story.

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They continued, “I'm just in a very freeing part of my career right now where I just literally only care about what I do. I don't care about what other people are doing. I have better relationships with myself and people because of it. And I feel like I'm writing way better music because of the headspace that I'm in. I'm not trying to write a hit or any shit like that. I'm just enjoying the process.” 

Tash Sultana performed at Bluesfest earlier this year. The Music reviewer Jess Martyn remarked, “Watching Tash Sultana on a main stage at the same time as Bonnie Raitt, it was crystal clear just how far they have come in the past decade.”

Martyn brought up Sultana’s “piercing falsetto”, which could be heard across the grounds, and noted “their proficiency as a multi-instrumentalist - from the guitar to the flute, the trumpet and the saxophone.” You can read that review here.