MOG Takes 'No-Facebook' Stance In Music Streaming War

26 June 2012 | 2:05 pm | Scott Fitzsimons

The latest streaming service claim that competitors' integration with Facebook could give MOG an advantage over them.

Launched in Australia last week,MOG's entry into the streaming market is the latest in a string of arrivals from high-profile services. In partnership with Telstra, they've a strong marketing backing but have lost the impact of being first.

Speaking to today, Telstra's Director of Digital Media and Content Adam Good said that while they are "a bit late" they're not "too worried about it".

He said that Spotify's heavy interaction with Facebook might give MOG an opportunity to capture music consumers who want to prefer music to be a personal experience.

"Spotify's probably been out for a month or two and it has a heavy connection into Facebook. That's actually quite interesting in seeing how that behaviour drives usage.

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"Some people quite like the heavy Facebook integration and some people really don't, they'd much rather have music as a personal thing and have the ability to share playlists when they want to. Facebook and Spotify are very heavily linked, it's hard to switch them on and off, so it will be interesting to see if there's any backlash for that over time."

Although MOG's history is as a music blog and social network, it's the editorial curation that drives music discovery on the service and there is no interaction between users.