Inertia Partners With Crowd-Funder PledgeMusic

Independent label Inertia have today announced a partnership with PledgeMusic that will allow them to offer their roster retail and fundraising opportunities through the crowd-funding platform.

The PledgeMusic platform allows fans to make financial contributions towards an artist's project, such as recording an album or releasing a vinyl edition, in return for – often exclusive – incentives.

Today Inertia's Managing Director Colin Daniels told theMusic.com.au that the value of the partnership will be through the “seamless” relationship with the label and Pledge and that they're “seeing this as a pre-order system… artists can get fan-funding before the album's made.”

Largely intended for emerging artists on the Inertia Access platform, the Pledge option will be available to artists across the label's roster.

Daniels said that the label's experience in working with crowd-funding will give artists on Inertia an advantage.“

We've got experienced people who know how to use the system… We have more access to Pledge, we know what works and we know what doesn't and how to set it up properly.

He added, “Sometimes artists will have a deal with Pledge and a deal with a label or a distributor… this way we can manage the release campaign the whole way through.”

Artists that are currently using PledgeMusic to fund projects include Ben Lee, Kate Nash and Saves The Day.